Panache Sport
The challenge
Panache’s new D+ Ultimate Sports Bra had a powerful advantage: it delivered 83% less bounce to give women more control and confidence, whatever their sport. But in a crowded arena of major sports bra brands, how could they cut through to the front?
The solution
We created a campaign packed with attitude and alive with movement. Rolling out our core idea across national sports media, supported by digital ads, a website, video content, POS and in-store promotional material.
We also partnered with Olympic boxer Nicola Adams to maximise the campaign’s impact. Creating content that highlighted the benefits of the Ultimate Sports Bra for women across a range of sizes.
Services
Campaign concepts
Art direction
Design
Copywriting
Video content
Social assets
