The challenge

NoPlastic.org wanted people to think twice about how much plastic we all use – and how long it lasts. Even limited consumption can have a far-reaching impact, with some plastic items hanging around for up to 1,000 years.

The solution

We crafted a campaign centred around powerful visuals dramatising the way our personal plastic gradually builds up over time.

This cut-through creative was designed to work across multiple channels, delivering a simple, powerful message. Changing perceptions and raising awareness about the long-lasting effects of plastic waste.