Agricultural and Horticultural Development Board
The challenge
Skyrocketing costs, complex regulations, a shrinking workforce…beef and lamb farmers face tough challenges. When the Agricultural and Horticultural Development Board wanted to share ideas for progress, we sent out a call to their 100,000 members.
The solution
We created a social campaign promoting AHDB’s Roots to Resilience programme as a valuable source of information, insight and guidance - starting with a launch event and rolling out activity across the year.
As well as delivering top-down support and information, we sourced cross-generational testimonials from members. Setting out to grow AHDB’s social community with engaging content showing real insight and understanding into the lives of farmers. All making a big impact on a limited budget.
Services
Campaign concepts
Art direction
Design
Copywriting
Video editing
Location filming
Event promotion
On-site event materials
Social assets
Filming and editing the event itself
Programme awareness marketing
Ongoing campaign materials
Testimonial content